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Innovation is the key to bringing new business

Opening up new markets will undoubtedly lead to the development of the Plastic Cosmetic Jars Suppliers. For example, Sain Gobain Desjongueres (SGD) is a company that seeks international development. It has established a number of companies in Europe and the Americas, and the company has a large number of companies worldwide. market share.

 

However, two years ago the company encountered considerable difficulties, leading the leadership to decide to close a batch of glass furnaces. SGD is now preparing to develop itself for emerging markets. These markets include not only the markets in which they have been involved, such as Brazil, but also markets that are not involved, such as Eastern Europe and Asia. Therry Le Goff, director of marketing at SGD, said: "Because major brands are expanding new customers in the region, these brands also need glass suppliers."


Simply put, whether it is a supplier or a manufacturer, they are looking for new customers when expanding into new markets, so glass manufacturers are no exception.

Many people still believe that in the West, glass manufacturers have an advantage in glass products. But they insist that the quality of glass products sold in the Chinese market is worse than in the European market. However, this advantage cannot be maintained forever, so Western glass manufacturers are now analyzing the competitive pressures they will face in the Chinese market.

 

Asia is a market that Gerresheimer has not yet set foot in, but German companies will never turn their attention away from Asia. Lin-genberg firmly believes: "Today, to be successful, you must take the path of true globalization."

In the glass packaging industry, innovation is the key to bringing new business. For Bormioli Luigi (BL), recent success has been due to the constant focus on product development and development. In order to produce perfume bottles with glass stoppers, the company has improved production machinery and equipment and reduced production costs. Last year, the company was the United States Bond NO. 9 and France, the country Cartier perfume company to create a new type of perfume bottle; another development project is to make a comprehensive decoration around the glass bottle, this new process allows the manufacturer to produce multi-faceted glass bottles at the same time, do not have to I used to etch only one face at a time.

 

Another key point of the cosmetic packaging box type

In real life, Plastic Cosmetic Jars manufacturers often see such bundles, especially facials and make-ups, they use the book box as their main box, then a series of related products, make a care kit, sell To the consumer. For example, our common facial hydration suits, whitening suits, eye shadow suits for make-up, etc., are used by big businesses to bundle sales. On the contrary, some lipsticks and shampoos, which are used to attract customers' eyes, are generally sufficient to operate with the most practical single-sided cardboard box.

 

Another key point of the cosmetic packaging box type is the special cosmetics such as cosmeceuticals, which are different from ordinary cosmetics.

 

Due to the current concern about the concept of health, the cosmetics industry has emerged with a new type of cosmetics with a high-tech banner, but how these new cosmetic products are different from traditional cosmetics, generally in the choice of box type, their cosmetics The box generally chooses a high-end box type such as a book box and a world-made cover box, so as to distinguish it from the traditional cosmetics, so that it can be better implanted in the mind of the consumer. The most typical example is that the international brand of cosmetic packaging boxes use cardboard boxes, while the generally less well-known special boxes will use high-end cosmetic packaging boxes.

The choice of box type for cosmetic packaging is ever-changing, but the basic principles still revolve around these points. When you have studied this article, don't say that cosmetic packaging boxes and boxes are simple, everything is going to be Give your heart and soul.

 

Then how to reflect the taste of cosmetics? In addition to the advertising through the plane, the cosmetics taste can also be reflected in the packaging of cosmetics. Fashionable high-end cosmetic packaging not only attracts consumers' attention, but also reflects the brand's cosmetic taste. Packaging is the outerwear of cosmetics, which can protect the cosmetics. It can also play a role in decorating cosmetics and attracting consumers to buy.

Many women pay attention to the brand and product grade

When buying cosmetics, women will also consider whether this product can bring convenience to life, for example, to buy a product that has never been used. If it does not have any outstanding characteristics, then women will still choose their own original. The use of more reliable products, so the creativity of goods is also reflected in the process of women buying cosmetics.

 

Many women pay attention to the brand and product grade when buying cosmetics. In her opinion, the use of high-quality cosmetics is a high-quality life, so the purchase of cosmetics has a strong self-esteem, according to this feature. Go to choose the brand you like.

 

The above is just a few reasons why cosmetics are turning to iron boxes. For the merchants, if they want their products to be favored by consumers, they should cater to the psychology of consumption. For the market environment where women are the mainstay of cosmetics, the design on the packaging should be more in line with the psychology of women, and the delicate iron box packaging. Can do it.

With the rapid development of the economy, cosmetics have gradually become the mainstream consumer goods. In the huge cosmetics consumer market, the cosmetic packaging box that can “eye-catching” is one of the main reasons for consumers to buy. The cosmetic packaging box is distinct. A powerful salesman, what kind of cosmetic packaging box is easy to be accepted by people, consumption? The following is a professional analysis for you.

 

1. Choose the right box type. At present, there are various types of cosmetic packaging boxes in the packaging market. To select the appropriate box type, it is necessary to determine the customer's product and value positioning. For the general positioning level, paper with a thin material, such as soft paper, can be selected. As long as the design is unique, the packaging will be exquisite; for the high-grade positioning, it is generally recommended to choose thicker paper, book box, flip box, drawer box, etc., with perfect design and craftsmanship. The effect is very good.

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